Getting Start-ups ignited
- Norman Wilkinson
- Oct 6, 2024
- 2 min read
Winning your first customer is always an exciting milestone💥 Your'e off! It’s the beginning of your business journey. But leveraging that first customer as an early growth strategy is not always obvious. Here's how....
The 'First Customer Strategy' can be instrumental in driving more business almost immediately for start-ups, as well establishing a strong foundation for future growth.
So how can start-ups maximize the potential of their first customer?
💪 Build Strong Relationships: The first customer is not just a transaction - it's an opportunity to build a lasting relationship. Prioritize excellent customer service for them.
♻ Gather Feedback and Iterate: The initial customer experience is a learning opportunity. Gather feedback and be willing to iterate your value propositions based on their input.
📣 Case Studies and Testimonials: Work with them to create a compelling case study. Use quantifiable metrics to show how their business has improved. Create PR and a win-win.
✔ Referrals: Encourage referrals to other potential clients.
🌐 Network Expansion: Leverage your first customer to gain access to their network.
🚀 Upselling and Cross-Selling: Explore opportunities for upselling additional products or services that complement their initial purchase.
👍 Show Appreciation: Express gratitude for their trust and support, and value the relationship.
💡 Look like me: Target other potential clients that are in the same business or industry. Your offering becomes repeatable and the heavy lifting has already been done.
These are positive growth initiatives that cost virtually nothing. Typically, there is not much money to ‘plough-in’ so instead, get smart about the way you tackle growth. When you have multiple new clients and revenue warrants it, then you can consider more ambitious schemes and marketing budgets that will drive a second phase of growth.
Until then, stay lean, stay agile, stay smart and moreover, leverage what you have.
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Want to get ignited? Send a DM or Call me now: www.influentialsales.co.uk
Norman Wilkinson
CEO and Principal Consultant
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