SALES CONSULTANCY
SALES STRATEGY
SALES STRATEGY DEVELOPMENT
There is no 'one size fits all' when it comes to sales strategy. It very much depends on many variables such as the type of business, objectives, the target market, regionality and many more.
We spend time consulting with you to fully understand all of these things even before making any kinds of recommendations. We dont make this an extensive exercise for the sake of it but when this is done, we are able to fully present a strategy that best suits your company or division. From here it can be assessed and massaged to really deliver what you need.
SALES METHODOLOGIES
A sales methodology is a framework that outlines how your sales personnel approach each phase of the sales process. While a sales process maps out a sequence of stages required for success, a sales methodology introduces discipline through a system of principles and best practices that translate into seller actions.
There are many commercial offerings out there and they pretty much say the same thing in the end. Our goal is to keep it simple, easy to follow and effective.
PRICING
SALES PROCESS DESIGN
Firstly, we want to understand if there actually is a sales process. If there is not, we will create one. If there is, we will improve it. The main objective being that sales behaviour and data follow a defined route that is consistent and optimised for your business and the way that you want sales to work to ensure that we are capturing deals and revenue in the best possible way for now and the longer term.
We find the right B2B pricing model for you, whether is needs to be cloud-based SaaS subscriptions or product licenses or something else. Pitching prices at the right level keeps you competitive whilst retaining margin and offers long term recurring benefits whilst being agile enough to respond to market changes quickly. We look at all the angles and optimise the best pricing scenarios for your business that deliver best value for your clients.
COMPETITIVE STRATEGY
Undertake a competitive analysis to understand who your rivals are in the market and how your products and services compare. We look at SWOT analysis and positioning and what USP's can be applied to out-manoeuvre the competition, including new entrants and established market leaders. We also look at how to break into accounts for competitive win-backs.
The end result is a compelling, actionable competitive strategy that both marketing and sales can understand and put into action every day.
