SALES CONSULTANCY
SALES SUPPORT
Sales support plays a crucial role in ensuring the success of a business. It provides valuable assistance to the sales team, helping them to focus on building relationships and closing deals. But I am not talking about administrative help here. I am talking about producing valuable assets that significantly propel sales cases forwards. Stuff that is difficult without expert help and would otherwise be impossible for a single rep to have the time or the capability to create themselves
WRITING WINNING PROPOSALS
Writing bids or proposals requires more than just technical knowledge or familiarity with pricing. If you need to write genuine business proposals then we help you deliver persuasive, compelling customer proposals. We focus of value to the customer and quantify this in their business terms that the customer relates to, and that the benefits and financial case are clear and positive.
SALES PLAYBOOKS
These are not gimmicks. In the right hands, a Sales Playbook is a powerful and critical asset in the sales development armoury. They guide sales personnel through the stages of interacting with customers and what tools, materials and messaging they need to use to progress and conclude a successful sale. They are a particularly useful aid to sales people of all levels and calibre, where you may have multiple products or services and keeping up is otherwise difficult. We make these intuitive and easy to use even when you have the customer on the phone.
BUSINESS CASES and ROI
A business case typically illustrates to a customer, the reasons why a proposition should be adopted. Carefully crafted, these can be essential selling tools that go beyond basic feature/ functions and into the world of financial gain. Typically, a customer will want to see quantified financial benefits of choosing your solution. They want to see how long it will take to BREAK-EVEN on their investment, how long the PAYBACK PERIOD is, and what SAVINGS are forecast. Essentially, what is their RETURN ON INVESTMENT in you. This is not a trivial undertaking and this is why you need expert help in crafting these to really hit the mark, make the case credibly and compelling for the customer.
COMPETITIVE WIN-BACKS
Knowledge of your close competitors is always good. Understanding how you can unseat them from customers that are important to you, is something entirely different. We look at the competitors history with the client and the lifecycle of their tenure and what and when are the most vulnerable points that represent opportunities to sway the client towards you and the compelling reasons to act to change vendor. These opportunities always exist even when you may be fighting a strong market-leader.
