Helping Tech Businesses become Commercially Successful
You’ve built the product — now you need to build the business.
I help ambitious early-stage B2B technology companies turn great ideas into predictable revenue. I create the commercial roadmap that defines their market correctly and by winning their first customers and creating a sales engine that continuously delivers revenue and enables the business to scale.
Increase Sales
More Clients
Make Profits
REVENUE
SAVINGS
Right First Time
Less Wastage
Repeatability
EFFICIENCY
Planning & Guidance
Systems & Process
Improve Capability
I work with technical founders who know their technology has huge potential but have not been able to commercialise it. It takes a different skill set. Even great products do not sell themselves - it takes know-how and experience to lift you from stuck to successful.
Turning innovation into Commercial Success
40 Years experience in industry
Trusted by Founders and Leadership Teams everywhere
Influential Sales Consulting (ISC)
Hi - I'm Norm Wilkinson, CEO and Fractional Commercial Director.
I've been in technology and software all my career - everything from data base, systems management, service management to AI applications development in both enterprise markets with IBM and also with my own start-up businesses.
With real-world, international experience across multiple industries, our approach blends strategic insight with practical execution. From early-stage startups, scale-ups and established businesses, we identify what’s holding growth back and implement solutions that deliver measurable results fast - all around strategy, marketing, sales and sales support.
The Office for National Statistic (ONS) reveals that 60% of UK tech start-ups fail by Year 3. It's my job to make sure that you are not one of them.
Specialist commercial support for Tech Start-ups
Well done in taking the leap by starting your tech business. I suspect that you are discovering fairly quickly that a great idea and smart product development is not enough alone to build a successful business. Many tech founders overlook the 'missing link' - the commercial know-how to build out all the things needed to take you forwards commercially.
Helping Tech Start-ups win their First Customers
This where I help you - I have done all of this before - more than once. I will give you direction, practical guidance and hands-on help to build what is needed in getting your product to market, attracting clients and closing new business to drive revenue and help the business grow profitably. I become one of the team for as long as you need me.
The ISC Commercialisation Method
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Our approach is to instil a practical Commercialisation Blueprint that sticks, is easy to implement and gets your products out into the market. Attract buyers as well as go and find them proactively, then sell to them professionally to win long-lasting customers that will help you build the business, act as references and advocate your company.
This framework forms the future of your business. It provides the commercial operating method that sees you into your next phase of growth - when you can stop worrying about meeting the wages bill every month.
Helping Founders get control of the Business not just the Tech
I work with leaders who want to lead more effectively, navigate complexity and maintain performance while growing their business. As the lead technical visionary, starting your own company may have seemed the obvious next step to bring your innovation to market.
Perhaps you are now realising that it's not so easy. You should seek outside help sooner rather than too late. I work with you in partnership. I will help to establish the commercial pieces you need to start building your business into a product-led revenue dynamo.
Many start-ups fret about funding and not about customers. But funding just buys you time and doesn't solve the root cause problem. I change that. When we get customers, you won't need funding to keep the lights on.
Based in Cornwall, UK
We are in beautiful Cornwall in the South-West of England and work with clients across the UK and internationally, We go from the South-West to the Rest and Back!
We get you on the path to commercial growth - contact us >
