top of page
Search


Why Your First Customer Matters More Than Your First Funding Round
The commercial milestone that changes everything for a technology start-up. Every technology founder dreams about raising investment. Pitch decks are refined. Financial forecasts are polished. Investor meetings are arranged. Yet many founders overlook the one milestone that makes every future conversation easier. Winning your first customer. In my experience, your first customer is far more valuable than your first funding round because it proves something no investor present

Norman Wilkinson
Aug 43 min read
Â
Â
Â
bottom of page
